Advertise Your Business.
Only Pay for Real Visits.
With Pay-Per-Step, you only pay when a customer physically walks through your door. No wasted spend on clicks or impressions — just verified footfall and real results.
Why Businesses Choose Pay-Per-Step
A smarter way to advertise that puts your budget where it counts — getting real customers through your door.
Pay Only for Footfall
Traditional ads charge per click or impression with no guarantee anyone visits. With PPS, every penny of your budget goes towards a verified customer walking into your business.
- Set your own cost-per-visit
- No minimum spend required
- Pause or adjust anytime
Real-Time Analytics
Track every visit as it happens. See peak times, visitor patterns, and campaign performance through a dedicated Merchant Dashboard built for business owners.
- Live footfall tracking
- Visitor demographics
- Campaign ROI calculations
Verified by Technology
Bluetooth beacons installed at your venue confirm that a real person has physically arrived. No bots, no accidental clicks, no guesswork — just verified visits.
- Bluetooth beacon verification
- GPS-assisted confirmation
- Fraud-proof visit tracking
How It Works for Your Business
Four simple steps from setup to seeing customers walk through your door.
Create Your Campaign
Sign up for the Merchant Dashboard and set up your first campaign. Choose your cost-per-visit (from £0.20 to £1.00), set a monthly budget, and define your offer — whether it’s a discount, a free sample, or simply an invitation to visit.
Reach Nearby Customers
Your campaign appears across our network of partner apps. Local users see your business highlighted through map pins, banners, and reward cards — all designed to inspire a real-world visit.
Visits Are Verified Automatically
When a customer walks into your venue, a Bluetooth beacon confirms their arrival. No scanning, no QR codes — the visit is verified seamlessly in the background and logged to your dashboard.
Track Results and Optimise
Watch visits roll in on your Merchant Dashboard. See which campaigns perform best, identify peak hours, and calculate your return on investment — all in real time. Adjust your budget and offers whenever you like.
Your Merchant Dashboard
Everything you need to manage campaigns, track footfall, and measure ROI — all in one place.
Campaign Overview at a Glance
The main dashboard gives you an instant snapshot of how your business is performing. See total verified visits, revenue spent, cost-per-visit, and conversion rates without digging through menus.
- Key metrics displayed prominently
- Weekly and monthly trend charts
- Top-performing campaigns highlighted
Deep Analytics and Insights
Go beyond surface-level numbers. The analytics view reveals when your customers visit, where they come from, and which campaigns deliver the strongest return on investment.
- Peak visit hours heatmap
- Visitor demographic breakdown
- Campaign ROI comparison table
Campaign and Beacon Management
Create and manage campaigns directly from the dashboard. Monitor the status of your Bluetooth beacons to ensure every visit is captured, and launch new promotions with just a few clicks.
- Create campaigns in minutes
- Real-time beacon health monitoring
- Budget controls and spend alerts
Simple, Transparent Pricing
No setup fees, no monthly subscriptions. You set your own budget and only pay for verified visits.
Set your cost-per-visit, choose a monthly budget, and you’re in control. Pause, adjust, or stop your campaigns at any time — no contracts, no lock-ins.
Built for Local Businesses
Whether you run a cafe, a shop, a gym, or a restaurant — if you have a physical location, PPS can drive customers to it.
Cafes and Restaurants
Fill quiet periods with lunch specials or happy hour offers. Promote your venue to nearby users and watch footfall increase during off-peak hours.
Retail Shops
Drive shoppers through your door with exclusive in-store offers. Pay only when someone actually visits — not when they scroll past an advert online.
Gyms, Salons and Services
Attract first-time visitors with trial offers. PPS works for any business with a physical location where you want to increase walk-in traffic.
Ready to Get Real Customers Through Your Door?
Join the Pay-Per-Step pilot programme and start advertising your business with guaranteed, verified footfall.