Technology That
Connects Communities
We design and deliver platforms that help people and organisations feel more connected, making community integration simpler, smarter, and more impactful.
Our Mission
To design and deliver technology that helps people and organisations feel more connected, making community integration simpler, smarter, and more impactful.
At Unifying Services, community and the ambition to learn are at our heart. We design platforms that bring communities together and build the technology that powers them. Based in Cardiff, we are creating solutions that strengthen local economies whilst making connection easier for everyone.
Founded with the belief that technology should serve people, not the other way round, we focus on practical innovation with clear social purpose. Our flagship product, Pay-Per-Step Technologies, exemplifies this approach by ensuring businesses only pay for real results whilst helping communities discover local opportunities.
The Challenge We Address
Local businesses and communities face real barriers that traditional technology has failed to solve.
Wasted Marketing Spend
Small and medium businesses waste 40 to 60 per cent of their digital advertising budget on clicks and impressions that never convert to actual customers. They pay for visibility but struggle to drive real footfall.
Lack of Accountability
Traditional advertising platforms provide impressions and clicks but offer little transparency into whether those metrics translate into real-world customers, leaving businesses in the dark about actual ROI.
Disconnected Communities
People struggle to discover local businesses and opportunities that are genuinely relevant to them. Existing tools either cast too wide a net or fail to bridge the gap between online discovery and offline engagement.
Our Solution: Pay-Per-Step Technologies
We developed Pay-Per-Step (PPS) as a fundamentally new approach to performance marketing. Instead of charging for clicks or impressions, businesses pay only when someone physically visits their venue.
Verified Physical Visits
Using a combination of GPS geofencing and Bluetooth Low Energy beacons, we confirm genuine in-person visits. Each visit generates a cryptographically signed presence proof, ensuring accuracy and preventing fraud.
Performance-Based Pricing
Businesses set their own cost per visit (typically £0.20 to £1.00) and only pay when a customer walks through their door. No wasted budget on clicks that do not convert, no hidden fees, no monthly minimums.
AR-Enhanced Discovery
Through partner applications like UniSteps, users discover local businesses via augmented reality experiences. Interactive maps, gamified content, and location-based offers make local exploration engaging and rewarding.
Real-Time Analytics
Merchants receive transparent, real-time data on footfall patterns, visitor demographics, and campaign ROI through a unified dashboard. Every pound spent is accounted for with clear, actionable insights.
Our Values
These principles guide how we work, build, and grow together.
Community
We build solutions that bring people together and create shared value. Every platform we design strengthens connections between individuals, businesses, and the communities they serve.
Learning
We stay curious, improve continuously, and grow through feedback and experience. Every challenge is an opportunity to develop new skills and deepen our understanding.
Transparency
We communicate openly and act with clarity and fairness. From our pay-per-visit billing model to our internal processes, we believe trust is built through honesty and clear communication.
Creativity
We explore ideas, test quickly, and solve problems with thoughtful design. Innovation happens when we give ourselves permission to experiment and learn from what works.
Integrity
We do the right thing and keep our promises. Our commitment to users, partners, and each other is unwavering, even when it is difficult or inconvenient.
Accountability
We take responsibility for outcomes and support each other to deliver quality. Success is a team effort, and we hold ourselves to the highest standards.
Backed by Leading Institutions
We are proud to be supported by Innovate UK and leading academic and business institutions across the United Kingdom.
Innovate UK Funding
Supported through Innovate UK grants, recognising the innovation and commercial potential of our Pay-Per-Step platform to transform local marketing and community engagement.
Academic Partnership
Working closely with the University of Cambridge Judge Business School and Cardiff Metropolitan University to refine our approach, validate our technology, and scale sustainably.
Ecosystem Support
Part of Cardiff's thriving start-up ecosystem through Tramshed Tech, Barclays Eagle Labs, and HIRE, giving us access to mentorship, resources, and a network of fellow innovators.
Our Journey
2023: Foundation
Unifying Services founded in Cardiff with a mission to connect communities through practical technology. Initial concept development for Pay-Per-Step Technologies begins.
2024: Development & Validation
Developed core PPS platform architecture including presence verification technology. Established partnerships with Cardiff Metropolitan University and entered Judge Business School programme at Cambridge.
2025: Pilot Launch
Secured Innovate UK funding. Launching pilot programmes with local businesses and partner applications. Rolling out UniSteps AR discovery app at university campuses. Scaling presence verification infrastructure across the UK.
2026: Growth & Expansion
Expanding to multiple cities across the UK. Opening partner API for third-party platform integrations. Building out analytics and data intelligence capabilities for enhanced campaign optimisation.
Leadership Team
Meet the people building the future of community connection and performance marketing.
Bradley Bunce
Founder and CEO
From Cardiff Metropolitan University to several start-up incubators and the University of Cambridge Judge Business School, Bradley leads Unifying Services with a focus on building technology that creates genuine social impact. Passionate about community and continuous learning.
Join Our Team
We are hiring
We are looking for talented individuals to join our mission. Explore opportunities in development, marketing, design, and more.
View Open RolesReady to Transform Local Marketing?
Join businesses and partners already using Pay-Per-Step to drive real results and strengthen communities.
